The ‘retinapocalypse‘ refers to a worrying new trend in web design which threatens to usher in a new age of information elitism. Its emergence owes itself to the proliferation of smartphones and tablets with high-resolution displays which can render text in crisp detail, arguably more legibly than print.
Graphic designers seem to have developed a form of tunnel-vision for these devices. Imagine their smug satisfaction as they recline their over-priced ergonomic chairs in a swanky over-styled Collingwood office. They’ve just spent weeks on the publication’s digital re-branding, involving countless hours staring into their 4K iMacs. It looks beautiful on their screen and fantastic in print, what could go wrong?